Marketing and customer knowledge
A pretty girl is sitting at the bar at the counter. Four men enter the bar.
The first one sits down and speaks loudly into the void in front of himself:
- I am a programmer. I make artificial intelligence systems, will soon move to Silicon Valley to build a Facebook killer. I have an expensive car. I am good in bed and respectful of women all over the world. Who wants to come with me?
The girl ignores him because it was a display advertisement.
The second sits down:
- Hello! I have a Mercedes, a loft in New York City center, and a collection of rare jazz on vinyl.
I know that girls like you love that. Come to me?
She ignores him. That was a targeted ad.
The third sits down:
- Girl, you know the joke about three knitting needles and a ring? So,
Once Bob, John, and Rick meet Lana…
The girl sits aside in silence. It was terrible content marketing.
The last one is left:
- Hello! May I ask you a question?
- Ask.
- Why did you turn these three off?
- Because I am the administrator of this bar and count the leftovers.
- Do you count manually?
- Yes. How else?
- But there is an application to count automatically. Want me to show you?
Then they got married. This is real marketing.
